Cloaking

a technique that some websites provide a page of a search engine for indexation of while serving a completely different page to everyone else. There are conflicting views on whether cloaking is ethical. Opponents see it as a bait and switch, where a web server is written to look for search engines spider to create an index of search results. Search engine will find an excellent match to elect its application based on meta-tags that the administrator has given site. However, the search result is misleading because the meta tags do not correspond with what currently exists on the page. Some search engines such as Lycos, Hotbot and Excite, even ban cloaked Web sites. Proponents of cloaking assert that cloaking is necessary to protect the meta-data, since only spin with meta tags is.